Because of deep-discounting by most retailers, annuals dominated the Top 50 bestsellers for week-ending 2 January 2010, although Nielsen typically does not include titles which are discounted by 65% on average in their "Official" Top 50.
Top 20 Annuals (week ending 2 January 2010)
1 (7) The X Factor Annual (approx. 28,000)
2 (1) Beano Annual (22,449)
3 (6) High School Musical Annual (18,033)
4 (3) WWE Annual (over 12,000)
5 (-) Pokemon Annual (over 12,000)
6 (-) Clone Wars Annual (over 12,000)
7 (-) Star Wars Annual (over 12,000)
8 (2) The Official Doctor Who Annual (over 12,000)
9 (9) Ben 10 Alien Force Annual (approx. 12,000)
10 (5) Match Annual (approx. 11,000)
11 (4) Hannah Montana Annual (over 10,000)
12 (-) Peppa Pig: The Official Annual (approx. 10,000)
13 (-) Dandy Annual (under 10,000 hereon)
14 (-) Horrid Henry's Annual (
15 (-) Bratz Annual (
16 (-) Robert Pattinson Annual: Beyond Twilight (
17 (8) Broons Annual (
18 (-) In the Night Garden Annual (
19 (-) Disney Princess Annual (
20 (-) Thomas and Friends Annual (
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