... just wouldn't want to read the kind of comics we used to get when we middle-aged folk were children. I've heard this stated many, many times. I've always argued that, given the opportunity, they would. And here's the proof:
Simply put, they aren't given the opportunity because everyone knows that kids won't sit down and read comics. They know what kids want. Well, this particular kid had the run of my office today, was allowed to choose what she wanted to read and chose... 1959 vintage Harold Hare's Own Paper. No prompting, no "would you like to read this?" from me, just "have a look and let me know what you pick." (I have to say that because some of the comics are fragile and some aren't mine and some aren't suitable for little kids.)
OK, maybe my straw-poll of one child is not enough to persuade anyone to risk hundreds of thousands of pounds on launching an "old-fashioned" comic. But, please, don't tell me kids today just wouldn't want to read the kind of comics we used to get when we middle-aged folk were children. Because, given the choice and the opportunity, one did.