BEAR ALLEY BOOKS

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Wednesday, May 16, 2007

Launching Disneyland

Disneyland was the first Walt Disney tie-in produced by IPC. Launched in February 1971, it was their most global launch, designed for distribution in Europe and America. It eventually ran for nearly 300 issues before folding in 1976.

As you might expect, it was heavily promoted in other IPC titles. This sequence of adverts appeared in Look and Learn in 1971; after the initial launch was covered in issues 477-79, a quarter page advert continued to appear for some months.

Two examples of quater-page adverts from April 1971 and July 1971.

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